FIXED OPS PROFESSIONALS CENTERED ON:

Profit-RETENTION-CSI-RESALE RATES

Your FIXED OPS Consultants of Choice WITH OVER 50 YEARS OF COMBINED EXPERIENCE

Why Choose Coker Automotive?

We counsel, coach, and train service department personnel as well as perform in-dealership consulting and fixed operations management training to improve fixed operations profitability, processes, and customer handling skills.


If your goal is to maximize profitability on a long-term, sustainable basis, improve customer retention, CSI and new vehicle resale rates, then we're your guys.

Light A Fire Under Your Service Department!

We can train, motivate, counsel, analyze, and mentor your service personnel through seminar training and hands-on, make-it-happen, on-the-drive coaching. Coker Automotive Consultants has delivered customized programs from the small store up to the mega-chains.

Featured Product
- Total Service Analysis

With us, you will find an in-depth, on-site analysis of your automotive service department operations. This two-day visit includes:

  • Assessment of Service Advisor Selling Skills
  • Repair Order Analysis
  • Financial Analysis
  • Pricing & Sales Tools
  • Profit Opportunities
  • & Much More!

Coker Automotive Consultants,  205-337-2542

Take advantage of our knowledge! (205) 337-2542

Find Out How Coker Automotive Consultants Can Help Your Business

Coker Automotive offers real-world solutions for the automotive industry, with tested results. Our extensive in-dealership and automotive consulting backgrounds allow us to provide solutions that work in practice, not in theory! Our hundreds of satisfied clients are proof that our training and consulting deliver financial results that are measurable and sustainable.

Our goal is to return your investment in less than 90 days through improved gross profitability while improving customer retention and CSI. We do not claim to be able to increase your Flat Rate Hours per RO (FRH/RO) averages to 3.0-4.5 FRH/RO or improve your Effective Labor Rate $20-$30 per FRH. Yes, we could do this, but the long-term impact on customer retention is counter-productive. What we focus on is improving fixed operations profitability and customer retention, which is more beneficial short-term and long-term.

Specializing in fixed operations management consulting and training, we serve retail automotive dealerships as well as independent service and repair facilities. Our focus is on improving fixed operations profitability, customer retention, and CSI.